Fashion is sensitive, it always reacts to what is happening in society and is capable of rapidly changing its orientations.
After all the events that happened in the last six months, we knew that 25Union should release something very special, so we started working on authentic Ukrainian images that will speak better than words.
There were a lot of ideas and options, but we realized that we want to add to our collection the embroidery, one of the main symbols of Ukrainian culture.
Vysyvanka is a very special thing for Ukrainians, a kind of cipher in which mothers invested love, happiness and good fortune. Previously, it was worn not only on holidays, an embroidered shirt was the basis of everyday wardrobe, so we decided to restore this tradition and adapted Ukrainian symbols to the style of 25Union.
The ornament we chose for the products has a special meaning, it symbolizes unity, motherhood and the fertility of the earth, which is what gives women strength in this difficult time.
The new drop "Strength of Generations" is an image that can be worn every day, and again and again declare to the world about our indomitable spirit.
